Operation Icing: My Not-For-Profit Vegan Bakery

Operation Icing is my not-for profit vegan bakery. You can order cupcakes online from the Operation Icing website for collection in the North Laine area of Brighton or delivery within central Brighton.

I'd been vegan for about three years when I decided that I wanted to work for a vegan business and to raise money to help animals. I considered moving to the countryside to set up an animal sanctuary and opening up my home as a vegan B&B but I finally settled upon opening a vegan bakery. If you're a regular reader of my blog you'll know how much I love Brighton so I love that this is something I can do within my community.

It took me a while to figure out how to make this goal align with my plan to raise money for the animals but it finally hit me when I was trying to organise a vegan bake sale. I wanted to start a vegan not-for profit bakery!

Not only does this help animals because I donate 100% of my profits to animal charities but it also gives the people of Brighton a way to get their hands on delicious cruelty free baked goods from a totally vegan company. I think Isa Chandra Moskowitz coined the phrase Baketivism & I love it, I think it really sums up what I'm trying to do.

I currently donate money to three charities...

Sea Shepherd, an international non-profit, marine wildlife conservation organisation. Their mission is to end the destruction of habitat and slaughter of wildlife in the worlds oceans. I have always wanted to volunteer to be part of the crew on a Sea Shepherd ship but I get horrifically sea sick and I'm terrified of water so I think I'd be more of a hinderance than a help, raising money to support them this was is a much better idea.

The East Sussex Wildlife Rescue and Ambulance Service, are a local charity who provide a front line rescue service for wildlife casualties. WRAS deal with calls from both the public and other animal welfare organisations and they are staffed entirely by volunteers.

The Monkey Sanctuary, is based in Looe Bay in Cornwall and they specialise in rescuing monkeys from the trade in primates as pets. The Monkey Sanctuary is one of my favourite places to visit, in part because of the cute monkeys and in part because their cafe makes a kick ass vegan burger.

So whether you live in Brighton or you're just visiting consider helping the animals (and your stomachs!) by ordering some cupcakes! More details and prices on my website.


  1. had one of your cupcakes today, it was great! I wrote about it here if you're interested- http://veganchefsteph.blogspot.co.uk/2013/01/wai-kika-moo-kau.html

  2. This is awesome, I live in norfolk and work at Hillside animal sanctuary in thier vegan cafe, I always find im baking for some bake sale or another, never thought of this though :D

  3. Right now, I would like to live in Brighton/be in Brighton/visit Brighton just to order ALL your cupcakes! They look so good!! ^_^